2013年4月19日 星期五

Booming Industry that Says "Yes!"


A History of the American Wedding

Ancient Weddings

-       First original wedding
o   Yalom 2001
o   Men – often visit neighboring village for sole purpose of carrying off a wife
o   Wives – use for sexual release and household
-       Roman civilization

o   Women have a chose to decide their own marriage
o   Chance to divorce
o   Pragmatism (Base on the need of the wedding, without particular themes or styles) – general theme
-       1800s
o   Personal inclination (style of favor) comes in
o   Weddings in America are mostly private events
o   They are often held at home at either the bride or the groom house
-       1820s – 1830s
o   In the beginning
§  The upper class weddings begin to evolve into modern American Wedding
·      Cake
·      Wedding dress
·      Dinner reception
o   Industrial Revolution

§  It rises the middle class
§  It is when wedding become more of a complex

Wedding Industry Booms

-       1920s – 1930s
o   Brides start to go to professional wedding planners to set up weddings for them

-       Booming of Jazz Age

o   Wedding salesmen beginning to see the potential in Wedding business
§  Bridal Department Store – Wedding dress merchandise (making bride wanting to buy)
§  Wedding photographers
·      Key part
·      Record the whole wedding progress

Weddings Diversify and Come Back to Center

-       1970s
o   Desiring for different style of wedding (uniqueness)
o   Wedding not only held in churches, but the idea of “Destination Wedding”
-       1981
o   Princess Diana and Prince Charles Wedding

§  Brings back the royal traditional style
-       1990s
o   The idea of having a perfect, remarkable, memorable wedding starts now



Wedding Industry Booms in China
-       Purple House Weeding Company
-       Most famous nuptial (Wedding) company in Beijing city right now
o   Most Chineses like to choose an Auspicious (fortunate) date to get marry
§  Couples will have to book services several months in advance, and it is also the busiest time for wedding companies
·      Banquet halls
·      Photographers
·      Music (Band)

o   “Shengshi – Xinyuan Wedding Company” – Yang
o   One of the most important factor when wedding couples are choosing a company
o   Wedding DJs – divides into 5 types, with the price range from $72 - $181  
·      Hotels
·      Restaurants
-       Recent survey on the budge a young couple willing to spend in a wedding
o   91.2% of their saving
-       Company provide different spoil type of wedding styles
o   Underwater weddings

o   Villa weddings

o   Overseas travel weddings
o   Group weddings


-       Popular in overseas Honeymoons
o   Travel agency and wedding company joint together
-       
Wedding industry has wealth the development of hotels, wedding photo company, car rental companies, flower boutique, travel agencies, media organizations


The cost of weddings spirals in China

 Wedding prestige
-       Engagement ring is only the threshold of the wedding expense
-       Wedding banquet is the biggest spending
o   According to – “Lawrence Lo” who runs an etiquette consultancy
o   A table of 10 in some five-star hotels have a staring price of nearly $1200

o   Chinese culture: Wedding banquet = Represents the prestige of the host family



The Luxury Wedding BOOM in China

-       Wedding Planner

o   Weddings Beautiful Worldwide is a wedding company that is originate in U.S
o   Wedding Beautiful China is the company's name in China that they are now investing in 
o   They are training for professional wedding planners
o   They think China has a vision of Seeking for the enormous industry potential
o   Chinese people now choose their own style of individualize, and avoiding traditional style

-       Wedding Cake Bakery

o   Couture 
o   Famous Luxury Cake Brand – New York
o   They now owns shops in six different cities in China 
o   Royal Wedding of Prince William and Princess Kate is now a trend in the wedding cake industry
o  It is a favor to Chinese wedding couples now a days

-       Luxury Cars Rental Company

-       Wedding Dress Industry

-       Wine & Flower Decoration


-       Wedding Photos Studio 



Works Citied: 

http://www.randomhistory.com/1-50/009wedding.html

http://www.china.org.cn/english/2002/Oct/46525.htm
http://www.bbc.co.uk/news/business-14208448
http://www.thenational.ae/thenationalconversation/industry-insights/economics/a-marriage-of-money-and-display-in-china#full

http://www.ddbchina.com/ddblog/2012/07/deluxe-june-2012-issue-the-luxury-wedding-boom-in-china.html








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2 則留言:

  1. I wish I can do oversea wedding because it is cooler and more memorable.

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